Managing things is an art. Be it home, business or sports. A person has to show his skills in efficient management anywhere to win accolades. There are many career opportunities waiting to be taken. With sports taking a front seat many of them are being drawn to it. One need not be a sportsperson but one can still be associated with sports la Harsha Bhogle. These days Sports Management is also receiving popular attention just like Business Management.

 
Good communication and business skills are a must to become a successful Sports Management professional. He/she willing to make a career in Sports Management should be committed, patient and buzzing with enthusiasm. It is easier for a player to become a sports manager after he quits active game la former Davis Cupper Vishal Uppal who handles tennis star Somdev Devvarman career. But there are avenues for enthusiastic sports lovers to become Sports Management professionals.
 
The study of planning, supervising and organising various sporting events like cricket, football, hockey in international or domestic tournaments is Sports Management. There are various careers available in Sports Management like promotion, public relations, accounting and agent.
 
A college degree is a must for a career in Sports Management. Studying Sports Management is not a common major subject in college. One can find an interesting career in sports management programme. Every position in Sports Management is important. They are as following:
 
* Agent: He negotiates contracts for a player and makes sure that they receive proper remuneration for their contract.
 
*General Manager: He looks after all general activities and takes important decisions related to the team and their finances.
 
*Individuals: As an individual one must take care of all activities. Be it public events, team dinner,meeting dignitaries and raising funds.
 
*Promotions & Public Relations: They help in planning and execution of events. They also help in raising resources. Every team looks for sponsorship. There are innumerable expenses that have to be met.
 
*Financial Control & Accounting: A must for every team and the most difficult to handle.
 
The risk of entering the sports industry is sometimes hitting the rock bottom with an individual player or a team. This is a time when no funds are generated if the team or person is doing badly. Many teams reduce staff and halt pay rises if there are no funds. Many industries want to be associated with a winning team or organisation, like Sahara India has come forward to sponsor Team India.
 
As part of Sports Management one has to help in building positive relationships, including handling free tickets to games.
 
Talking about pitfalls of Sports Management, an insider said that a player-turned- manager adopted a protective attitude to his client, while an executive would adopt a clinical approach where raising funds would be his main aim than attending to player’s requirements.
 
Many are hoping that with the Commonwealth Games set to take place this year Sports Management education would gain recognition and generate jobs. It is not advisable to start up as an individual but gain experience by joining some ad agencies like Tiger Sports Management that handle and promote sports events. At the entry level, a person can draw Rs 10,000.
 
Admission notification for the courses appears in June and the submission date is July. A person interested in pursuing a Post Graduate course requires 40%.
 
 
Courses and Institutes in India
 
*Alagappa University, Karaikudi, Tamil Nadu, offering one-year Post Graduate Diploma in Sports Management
 
*Indira Gandhi Institute of Physical Education and Sports Science, New Delhi; offering one-year Post Graduate Diploma in Sports Management
 
*Lakshmibai National University of Physical Education, Gwalior: offers courses in Sports Management and Sports Journalism