The initiative offers families a chance to win scholarships up to Rs 1 lakh and will be available till February 29. This year's programme aims to furnish over 200 scholarships of up to Rs 1 lakh across the country.

Issam Bachaalani, managing director, Colgate-Palmolive (India) Limited said, "We'd like to believe that with some of our initiatives, we can create a small yet meaningful impact in their lives. One such initiative is the scholarship programme, which we hope will be an enabler for children to pursue their ambitions and make the best of life's opportunities. We are thankful to the millions of families who have participated in the scholarship programme and would like to extend a special thanks to the past year's scholarship winners who have come forward and shared their stories."

The scholarship offer can be beneficial to meet education requirements like enrolling in a particular class, studying in a better school, buying books and stationery. Colgate's scholarship offer has been successful in spreading the importance of oral care through their initiative.

The Colgate Scholarship offer was first introduced in the year 2009. Till date it benefitted over 1200 families. To participate in the Colgate Scholarship offer, consumers have to give a missed call on a toll free number printed on the pack of Colgate Strong Teeth toothpaste. The participants have to answer a simple question on Oral Care to avail the opportunity to win the scholarship.