Advertising

Advertising is the means of informing as well as influencing the general public to buy products or services through visual or oral messages. A product or service is advertised to create awareness in the minds of potential buyers. Some of the commonly used media for advertising are T.V., radio, websites, newspapers, magazines, bill-boards, hoardings etc. As a result of economic liberalization and the changing social trends advertising industry has shown rapid growth in the last decade. Advertising is one of the aspects of mass communication. Advertising is actually brand-building through effective communication and is essentially a service industry. It helps to create demand, promote marketing system and boost economic growth. Thus advertising forms the basis of marketing.

Courses

Personality Traits

1) Ability to translate ideas into a visual format
2) Insight into the interests of people from all walks of life.
3) Mental and physical toughness to be able to withstand high pressure and criticism
4) Ability to work as part of team.
5) An analytical and logical brain.

Employment Avenues

Career opportunities in advertising include placements in following:
Advertising Agencies
Market Research agencies and companies
Advertising sections of radio and television
Advertising sections of newspapers, Journals and Magazines
Advertising departments in private and public sector companies
Free lancer